Why qualify the price? Most would not argue Case, Buck, Utica/Kutmaster, Böker, USA Schrade, and others, are "nicer" than stuff made by Queen or GEC, either, yet do not find it necessary to qualify the price.
Rough Riders are good knives, period.
They use 440A, with a good heat treat. They hold an edge just as well - if not better - than the USA made knives using the same steel.
They are consistently one of the sharpest knives out of the box.
Good fit and finish, the blades are generally well centered. (at least on the 15 or so I have)
They offer patterns the others don't. (When was the last time, for example, that Case and Buck made a Barlow, or large Sunfish?)