Some GREAT thoughts already, so I will echo some of those in my post.
- I want to see an honest, fair Company that treats their Customers and Competition with respect. Maintain Integrity and Honor in all things.
Do What you say you are going to do... ie. if you give a date for a release of a Blade, stick as close to it as humanly possible, if you fail to meet the date let your valued Customers know why before they start asking for info.....
- Value with Style. In agreement with raythebigfoot; there are enough $300-$700 Non Custom fixed blades flooding the market. Performers in the $200 neighborhood, knives that WILL be used and will perform in an exemplary manner will win new Customers and continue to thrill repeat Buyers.Offering Higher End Customized or Lim Prod knives is certainly an option but create a solid grouping of afforable Users first.
- Remove the Hype. Let the Designs speak to the heart of the Buyer and the Performance speak to the experienced user. Do not indulge in Advertising with Stealth Secret Former OSS, LRP, PADI Deanimators offering the latest "So Secret We Can't Tell you what it is" Steel.
- Provide a Sheath. Even if you Contract out (A semi Custom or even a Good Production Sheat is better than no Sheath).
Those are my thoughts, thanks for asking.