- Joined
- Jun 13, 2011
- Messages
- 55
Perhaps this is a great opportunity.
In keeping with the Camp & Campfire theme.
Instead of just slapping up a shack, adding boards to it as we need them. Then. covering it with assorted tin we find along the way.
This may allow us time to plan and start with a solid foundation to work off of. Placing our campfire pit where it will best serve the most folks who would like to sit by it.
Ironically, I aiways say you can learn a lot about a man, or a woman, by rhe camp they build. And how they maintain it. So this fits well into my way of thinking.
A quick trip over to Tomar's identifies for me, one of our first potential hurdles. Over at the other camp. Which I will now refer to as Ethan's Camp. We basically have Ethan. The Big E, Uncle Ethan. It is his camp, and he has placed his name on it.
Our Camp to steal a phrase from today's crazy world, is much more diverse. We don't just have one celebrity. We have many.
Steve Johnson from Johnson Adventure,
Jesse Jarosz from Jarosz Knives,
Mike Snody from Snody Knives,
John Benner from TDI Knives,
Bob Dozier from. Dozier Knives
The John Ek knives,
Not to mention the core group of actual KA-BAR knives like the F/U and the Dog's Head. (My apologies, If I forgot someone. I feel like I'm at the Oscars. I wouldn't do well at the Oscars)
Think about the potential we have here, with that list of names above! It offers up so much in the way of designs, ideas and potential camaraderie. Just think Ethan times six!
Yet for every Yin, there is a Yang. With all that diversity, comes division and dilution. Not necessarily in a bad way. But it's there. Folks will like Steve's knives or Jesse's knives, or John's knives. And so on.
Ethan was wise in that regard. He brought Jerry in as a Special Guest Star on the BK-5, and had another visit from another guest star on the 12. (I think it's the 12. I own #3 you'd think I'd know what it is). But the star of the Camp is always Ethan Becker.
I see two challenges.
Both are real world challenges. Let's face it folks. In order for KA-BAR to remain viable, or even survive. They HAVE to sell knives. That is an inescapable fact.
So with that being said. Let's interject KA-BAR as the owner of the Campground. Or the property where we are and hopefully will continue to camp.
Buying knives is the way both Camps pay the fees for the space they will camp on. And some of that money will go towards the special events we will have at both camps.
Here is the next challenge. And this is a big one.
KA-BAR has built and allowed allowed us to have two seperate and distinct Camps. This costs them more money.
A smaller sub-challenge for them as well as us. Is stealing, borrowing, migrating, people between Camps. What ever you want to call it. Really doesn't add to the revenue. If I buy a KA-BAR this month. I probably won't be buying a Becker this month.
I may wander over to Ethan's Camp next year. And see he just released his new BK-213. I may think it is the greatest thing since sliced bread, and buy two. As I'm conditioned to doing. But I most likely won't be buying a KA-BAR at the same time.
Part of the reason I started this thread. And risked peeing in everybody's Cheerios is this. In the United States of America. There are only two ways for businesses to survive.
#1. Be owned by the Government.
Or the more realistic option,
#2. Continue to grow and to generate more revenue. Revenue, and more importantly Profit. Yes profit, it's not an evil word. Proft must exceed expenses if KA-BAR is to survive.
Where am I going with all this you ask??
Traffic folks. Traffic is where it's at.
Traffic creates excitement. Excitement creates interest. Intrest converts to revenue. Revenus generates profits.
But not just Traffic. That is available on Youtube, Twitter, and Facebook.
(Incidentally, did you guys know? Youtube, Twitter, and Facebook are merging. It will now be known as YouTwitFace. Keep that under your hats for now. It hasn't been announced yet)
If this place is to survive. We need Traffic here. We will never be Facebook. And Thankfully Facebook will never be Blade Forums.
Spark has a dog in this fight too. If Blade Forums loses enough ground. Spark takes up residency in my newley remodeled Outhouse. None of us want that.
Look again at that list of names. If we succeeed, they succeed. And further down the chain, the folks who make those knives these guys put their names on get to feed their families, and enjoy life.
We need our Camp to be active. But we need to drive not just more traffic, but new traffic. Just as much as well as the old well seasoned guys, that grab a beer and strolls that well worn path between the two Camps.
This is running long. And I have stuff to do. So I will pick it up later.
But I am already extremely pleased that we have solid feedback from OKB and Steve Johnson.
Thank you gentlemen!
LV
Big AMEN, Lost Viking...BIG AMEN. To expound a bit on your traffic comment... I believe that content - fresh, meaningful content - is critical to drive said traffic and generate the interest that is necessary to convert people from "visitors" to "campers" (aka customers). Having the best products in the world just isn't enough in 2107, they have to have informative content to go along with them as today's consumer seems to want to learn about products in a very passive fashion, then make a purchase decision based on their research....without a tremendous amount of personal interaction... That is very different than when I was a kid not all that long ago, I bought what I could get my hands on at Yosten's Coast to Coast down on Main Street. That world is gone. Hell, they are doing a "going out of business liquidation sale" there as I type... The world changed.
So, when it comes to content....what do guys want to see?? Better yet, how do we appeal to folks who haven't yet found blade forums but they want to learn about knives? When I'm not trying to sell beef I am hanging out in my own little patch of the proverbial forest trying to learn how to make knives and figure out the secret to Frank J Richtig's heat treat process... (it's hard for me to see the forest for the trees) My perspective is probably pretty different than a lot of folks... I'd hate to roll in to a forum and sound all Sheldon Cooper and watch guys scratch their heads and roll their proverbial eyes and leave... haha
When I look at the designers there are some pretty big differences. Jesse is phenomenal in his grinding, fit and finish. He knows which materials to put with other materials to make stuff awesome. He also spends a lot of time in the bush camping. Ethan...well, he's Ethan. ;-) I don't really know Mike, but he knows how to make a knife. John Benner has probably forgotten more about personal defense than most will ever know and knows how to get out of the box when it comes to knife & tool design. Bob Dozier is a legend like Ethan. I would love to talk D2 heat treat with Bob and learn as much as I could about D2 in general - I use a bunch in my shop. For me, I like to make & design stuff the average guy will use like and feel like he got one hell of a lot of knife for his money. I spend a lot of time cutting up critters and parts of critters into smaller parts like steaks and jerky. When I'm in knife making side, I have a manufacturing guy perspective and to me there are few things more beautiful than functionality and producibility.
Seems to me there is plenty of opportunity to go in a lot of cool directions with the designers. I mean, designing knives is really the only thing we all have in common. haha
So, what is the most asked question about knives? Everybody uses knives everyday...literally... so how do we get them to think more about how, why and which knife they are using? How do we appeal to the everyday person. They use knives too, every last one of them...
Anyway, I'm just thinking out loud. Feel free to reel me in wherever I got off track or out of line. I think there's one whale of a content creation opportunity, and I think content is the Red Bull of the internet. Time for my daily Red Bull. haha