Max has the annealing part correct...I used to think the same way about heating it and bending it..But that doesn't work real well,The grain grows real big on you and it just sort of crumbles on you.
The best way to bend it is to anneal it..Which I heat my piece of Brass, copper, Nickel Silver to a cherry red then quench in water...
Then start your bend,It will work harden on you so if it starts getting stiff stop and anneal again,or if you bend it farther than you wanted anneal it again and bend again.You can hammer it out cold also as long as you keep annealing it as it hardens up under the hammer...
Bruce