The reason most don't specify which "mora" is they are all good. Not to mention sometimes "mora" is the default word for "scandinavian knives" which is why I sometimes say a mora or mora like.
But I like the simple clipper for most everyday use. I even like the sheath, as it just clips on and off your belt or pants. The Mora 2000,is also nice, and is my go to kitchen knife, as the more rounded tip is good for cutting a lot of foods (leftovers) while they are still in the tupperware container...even with the knife held at around a 45 degree angle there is a good section to cut downwards...hard to explain...
The traditional wood handled ones have the best look in my opinion and you can't go wrong there...you can't go wrong with any of them, but you will likely find one your hand likes more than another.
In addition to the Mora and other Mora like knives, I'd say old hickory/green river knives. Again, you have several choices, and being both kitchen and outdoor knives all at the same time they range from small boning knives up to basically short matchetes. The green river hunter being the first I'd recomend as a "knife" and the larger (around 10" blade) models as an addition to either a mora or the hunter, to give you a great "Bush knife/short matchete."
For $50 you can buy several of each.