Bit of a rant, but it has really started to bother me to see what used to be well respected, purpose built, knife companies morph into lifestyle and marketing companies. Even worse when they start to go down the road of lower QC, questionable sourcing, marketing that misrepresents the function, and prices based off selling to the Instagram EDC crowd and collectors.
Knifes marketed as being carried by surfers in salt water made of materials that will clearly rust within a week.
Coated blades that add no useful value other than aesthetics and to increase the profit margin.
Brands that have always - and continue to - self-promote as USA built, producing mostly imported knives and knives assembled in the USA from mostly foreign parts.
Brands that can‘t keep their core models in stock but seem to have no issue fulfilling 30 different exclusive sprint runs that target the collector (and profit) over the their core customer base.
Really cool photography. Inspiring marketing. Really cool looking designs. But it’s all image. The product isn’t actually built for the purpose advertised.
I expect this from some of the newer lifestyle brands. It bothers me when I see well respected brands morphing into this model. I get it, the world might be passing me by. But that’s my rant.