I used a plywood target .. too hard? I don't believe I actually got the point to impact the board once.
It looked as though the knife spun more than once, I wasn't standing too far from the target. I don't know how to control that, but I stepped about 6 inches back with each successive throw and still no successful throws.
I used Bud-K stainless steel throwing knives that I got for free from a friend. The second one missed completely, let's ignore that and try to refine the first and third if possible.