Online knife reviewers are just another form of media. If you enjoy paging through catalogs, reading magazine articles and books, or even catching a glimpse of your favorite knife in a movie or TV program, then why would you pass up online knife reviews. Yes, most are sales pitches, while a rare few are rants against a product or maker. So what, unless you live in a hut in the middle of nowhere, you get bombarded with product pitches all day long. Virtually everything we do and see contains product placement. We are so used to getting assaulted by the stuff that we are barely conscious of it. At least with knives the sales efforts are centered around products that interest us. Which is better than the non-stop noise from insurance brokers, claims lawyers, pharmaceutical providers, automobiles, politicians, junk food, travel agencies, and everything else.
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