I've been looking at some threads and "looking like mall ninja" thing appears here a lot, and it is a bit silly, people seem to forget that everything has it's use.
Any task that I needed to do - my knife did it as well as any other knife would do, but tanto tip has been very useful to me when it came to prying or scraping for example, and I'd most likley break off the tip of most other knives if I used them for some things my Recon Tanto was able to do.
So if it does everything else other knives can do, but has stronger tip, that's just an extra for me. I use it for some tasks at home, and I used to carry it at work on my old job while I was working at construction site.
It might not be perfect for bushcraft, but I'm not into bushcraft, so I personally couldn't care less. At the other hand, despite not being ideal knife for buschraft - you can still do bushcraft with it. It won't be groundbreaking bushcraft knife, but you'd most likley be just fine, since it's still a knife. On a plus side, you'll be less concerned about your tip breaking off.
Now, it only makes sense that they'll market it with videos of their knives punching through sheets of metal and body armor rather than prying, scraping or something else. And "mall ninjas" buying their knives is still a profit to them, so they would be silly to do otherwise, because at the end of the day, profit is what everyone wants.
People should just buy and try out things on their own, and be less concerned about other people's opinion.