I'm finally at a normal keyboard for once. I wanted to type a better reply but it's hard to do on a smartphone in the shop.
I agree with you on the smaller carbide companies. Carbide is so popular nowadays, and the quality so high, that it is almost an entirely different beast compared to when I first started purchasing tooling.
The good news is that you can do well second hand, especially if you stick to domestic manufacture.
I've done some dry cutting myself, but it is an iffy proposition for a beginner I think. If you get your feeds and speeds right, that is half the battle, but it can be touchy with tool life if you don't dial in right, plus it can have a lot to do with heat load on the part, especially larger cutters with smaller parts, and also things like deep pocketing operations, such as cutting a guard slot. You can always creep down, and blow out the slot (which you probably would kind of do anyways), but I think a novice would have better luck with some type of spray or flood, or even just oil dripped/brushed into the area by hand.
Willie, just so you know, I've been using the same 1/8" HSS Niagara end mill to cut 416ss guard slots since I started making knives. It's a double ended Niagara that I think cost me about $12-13. You could get a premium carbide 1/8" diameter/shank carbide 4 flute from McMaster-Carr for $10 uncoated/$12 with your choice of coating.
Depending on how thick your blades go (might need 5/32", 3/16", etc.), a simple 1/8" carbide end mill should last you months if you're not doing more than a few guards a week. So as far as the guard slotting goes, I definitely recommend that. You're pretty much good for $20 including an extra for spare. Stuff from McMaster is usually top notch, their carbides are often ultratool, which is a good brand and USA made, in fact they were one of the first to make truly decent carbide IMO. Very good grind quality. For $10 it's hard to argue.
I agree with Don completely, this is NOT an area to skimp. I would hammer nails in with a spoon before I bought a cheap end mill. It is just plain a huge waste of everything.
Either way, Javand, I completely agree with you, there are many terrific smaller suppliers of cheaper high quality tooling. For what he needs, though, a simple $20-30 McMaster-Carr order may be enough, or maybe $50-60 for a good starter set of knife-centric end mills.
Willie, if you share some more details of what you'll be doing, I'd be happy to assemble a short list of part numbers with explanations and email it to you.