- Joined
- Nov 16, 2020
- Messages
- 20
I worked for a company that was owned by an investment firm. Here is what their blueprint was:
1) they will look for different sources for the product while maintaining quality. This was always what the company I worked for did first. Chinese factories have the capabilities and resources to manufacture high quality products. It's ultimately up to the company to choose that price and quality... which brings me to point 2..
2) maximize "big box" exposure. This is where price and quality get driven down. If Walmart says they want product, they tell you the price point.
I would take a look at GSM portfolio. You can get a good guage to what might happen. The question is.. does GSM want the brand for mass retail, or do they want the current CS customer base to expand their current business?
Obviously, this is a different animal. Cold Steel already has a massive following.
1) they will look for different sources for the product while maintaining quality. This was always what the company I worked for did first. Chinese factories have the capabilities and resources to manufacture high quality products. It's ultimately up to the company to choose that price and quality... which brings me to point 2..
2) maximize "big box" exposure. This is where price and quality get driven down. If Walmart says they want product, they tell you the price point.
I would take a look at GSM portfolio. You can get a good guage to what might happen. The question is.. does GSM want the brand for mass retail, or do they want the current CS customer base to expand their current business?
Obviously, this is a different animal. Cold Steel already has a massive following.