Fancy Steel names?

I

ilikethisknife

Joined
Feb 1, 2012
Messages
11
I was just thinking about when people buy new knives, if they choose a steel that has a fancy name rather than quality properties? I would like to hear your guys' thoughts on this subject.
 
sure - Carbon V, Sam Mai III, AM6, N690Bo, INFI, SR101, SR77

Even ignoring knife companies renaming steel, the proprietary names from some of the steel manufacturers themselves are a bit of advertising. Sleipner, Viking, Staminal, Pyrovan, Aogami Super. They sound cool because people want to make, use, and own tools with cool sounding stuff. The name of the company, the name of the knife model, and the name of the steel are all pieces of the selling puzzle.
 
hardheart said:
sure - Carbon V, Sam Mai III, AM6, N690Bo, INFI, SR101, SR77

Even ignoring knife companies renaming steel, the proprietary names from some of the steel manufacturers themselves are a bit of advertising. Sleipner, Viking, Staminal, Pyrovan, Aogami Super. They sound cool because people want to make, use, and own tools with cool sounding stuff. The name of the company, the name of the knife model, and the name of the steel are all pieces of the selling puzzle.
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Well said, Sir.

Even on a pedestrian level....surgical stainless steel. Company could just as easily stamp 420, etc on it. To a non knife person they see that phrase and think scapel sharp, high quality good enough for a surgeon to use as their steel of choice to lop off flesh and make laser cut like incisions.

Marketing.

It works on everyone even knife guys. Infi says it all. Normally when steels roll like 440a people say low end and complain about it. When talking infi rolling an edge its talked and considered an advantage. To clarify I'm not comparing the two steels as equals, only as an example of how anyting can be marketed and influence folks.
 
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