...Like Mikel mentioned, more details would make for a better recommendation.
Fixed blade better than folding, loves long hikes, interested in bushcraft, no hunting, no particular interest in military items/objects including tactical looking knives.....
Thanks, that should help to narrow the otherwise wiiiiiiiiiiiide expectrum of choices.
STAINLESS
If he is not a knife guy, I suggest you go with a stainless blade so it doesn't get ruined if he forgets cleaning it. When I say ruined I am not talking about the whole blade turning into a pile of rust (which can and does happen if the blade is not coated and stored wet, I had that happen to a carbon steel Mora). What I mean is that even coated blades will have the edge exposed, and that's what will rust, lose the edge and dull fast. So I suggest you go stainless.
NON-TACTICAL
I would say this rules out black coated blades and kydex/plastic sheaths. This pretty much rules out any ESSE, BECKER, COLD STEEL (sans the Master Hunter), etc.
LONG HIKES
If he goes for long hikes, be aware of the weight of the tool, otherwise it will be left behind. If it is a boat anchor he will not carry it. Ligthtest you could get is one of the fancier Moras, but while they perform GREAT, they seem to fit more the toolbox than the belt. And unless he is a knifenut (which he doesn't seem to be) he would not be able to appreciate a tool that looks like a toy.
GRIND AND EDGE
Bushcraft goes with woodcraft and the general consensus suggest that a scandi grind (no secondary bevel) is what should be used. Those edges are tricky to maintain (in my opinion) because they require you to sharpen the whole bevel. Again, if he is not a knifenut and you don't expect him to turn into one, once it goes dull he will probably throw a bevel on with a few quick licks on the sharpening stone. I suggest you go with a convex grind and convex edge because it can be maintained with a loaded strop or wet/dry sandpaper (over a semi-hard backing). And the method itself is so stupid-proof that even I can get a nice edge on my knives.
I would suggest you have a look at the
Fallkniven F1 (basic model, not the PRO version) with a leather sheath. Stainless, satin finish, laminated steel, full tang (protrudes a bit on the back but not arround the handle, so it is comfortable even in cold conditions) and the rubber provides some a nice grip. It has been arround forever and it is also highly praised here in BF. I own the F1 and S1. The F1 is small, light and I have the plastic sheath which can be flushed with water to clean any debrish and does not hold moisture. I suggest the leather sheath for your friend because it is less tactical looking.
And since it is well below your budget, you can get him a two sided strop with two blocks of stropping compound (coarse and fine) so he can maintain the convex edge properly.
Also, just throwing ideas out there, if you were to look for a nimble blade I would have a look at the Spyderco Bow River... I bought it just because it is cheap and... well, it has surprised me a lot (for the good). For food prep chores is king (full flat, think blade). For bushcraft... meh... maybe not so much.
Best of luck!
Mikel