I have no idea which is better. But, I like Gransfors-Bruks Axes. I always wanted the G-B Scandinavian Forest Axe. So, one year I bought it for my birthday. I also have to admit I'm kind of a 'Axe-aholic'. Admitting you have a problem is the first step.

I'm not as bad as one person I know who has 100-Axes. I only have 4. But, I digress.
The reason I like hand-forged blades, be they knives or Axes is I believe when a blade is hand-forged, it gets 'edge-packed'. Meaning the hammer is used to shape the Bitt of the Axe (or, knife edge) and in the process the edge is squeezed helping to concentrate, toughen and harden the steel. When I bought my first Randall knife many years ago, I spoke with Mr. Bo Randall and he told me this was the advantage of the hand-forged blade. It might all be hog-wash, but I believed him. All of my Axes are hand-forged, as are some of my knives.
Caveat: I have 3 superb Viking pattern hand-forged Carving Axes. Two made by Svante Djarve of Sweden and the other a John Neeman Tools of Latvia, Robin Wood Edition Carving Axe. While useful for general field-craft, these styles of Axe are probably overkill for the weekend camper.
In the case of the J. Neeman Tools Axe, the Black Smith actually inserts a Bitt of high-carbon steel into the softer steel body of the Axe and forge-welds them together. Its an old, but very effective technique.
JMHO, YMMV.
SJ