I’m picturing a thousand knife geeks sitting poised over their keyboards for hours, their index fingers hovering over the return key waiting for that golden minute in which they may be able to purchase a certain knife.
Better if anyone interested sign up for a lottery number in advance and then, when the knives are available, spin the wheel until all the knives are gone. Working people, homemakers, caregivers, those unable to devote hours to the race would have an equal chance.
Did that last year and it was disappointing for me. The current way is the best in my opinion. Last year was a ton of work for little payout. You still had to be ready to go to sign up for the lottery because just like other knife lotteries they are open for a fixed (short) time.