If it is the hanging rope cuts similar to what I have done my share of on competition, they are only practicing prudent caution. With so many of the population seeing this as some sort serious test of the knife alone, having an excellent blade in your hand while competing against a
person very skilled in rope cutting can only be bad P.R. for you even if your knife is superior. Cutting hanging rope is around 15% knife and about 85% cutting skill. I have botched cuts with knives that could shave frogs hair, and on better days effortlessly cut rope with things like a flat pry-bar (part of an Ashokan demonstration). I feel I make a decent knife, yet compared to some of the folks I have competed with I am a fairly lackluster rope cutter.
I got away from the cutting competitions for multiple reasons, not the least of which is that my chances of winning weren't all that good

, but another big reason was that it had drifted entirely away from testing the knife into more of a dog and pony show where a person with enough practice and a bit of luck could shine using almost anything for a blade.
If I got to choose who did the cutting with my knife and the other guys, heck yes! But if I have no control over the major determining factor for success, it is just a bad gamble and a really poor P.R. move.
It is funny I am taking time out to post this since right now I am working on stuff for the cutting demonstration at the ABS Mid-America event.