Cold Steel Knives
Moderator
- Joined
- Apr 16, 2013
- Messages
- 1,272
Yes, we implemented MAP. It's not fair to retailers to lose business to large corporate online stores. If you love BladeHQ/Knife Center/SMKW/etc as companies, why wouldn't you want to buy your knife through them now at the same price as Amazon, which would support them and companies who actually care about knife customers and culture? We're not out to make more money through this, we're out to make it fair for everyone to compete in business. It actually lowered the price of many knives by the way. Leveling the playing field is beneficial for everyone and allows us to treat all retailers consistently. It also helps combat counterfeits, unauthorized retailers that won't do good business with you as a consumer, and much more.
Many products and companies you use every day, from food to clothing, have this policy.
Many products and companies you use every day, from food to clothing, have this policy.