Knife companies that need new logos
- Thread starter Comeuppance
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unwisefool
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Soooo you would not be interested in my new knife from Tactical Raptor Kill Shanks? I got pretty good feedback on the name from the video gamers forums. Maybe if we just used the picture logo instead...
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Not a big fan of all the advertising some makers are putting on their blades now.
Give me the company name, model #, steel type, and country of origin in small letters at the base of the blade. Maybe the brand name or logo on the pocket clip.
Spyderco is tastefully done.
I know it’s an old thread, but this particularly struck me...
I feel the same way. I have no problem with a company who’s ownership holds deep religious, political, or social values. But if your product/logo visually represents something I don’t follow, I’m not gonna advertise YOUR convictions as my own. By having such a logo, be it a Christian cross, a rainbow, a swaztika, GOP elephant, or whatever it may be, you potentially alienate a certain percentage of your potential customer base.
It’s why I won’t buy a firearm holster from Crossbreed. Great product and quality, but all the belt clips have a cross stamped into them. Being Jewish myself, I can’t push the appearance that I follow that same path.
I feel the same way. I have no problem with a company who’s ownership holds deep religious, political, or social values. But if your product/logo visually represents something I don’t follow, I’m not gonna advertise YOUR convictions as my own. By having such a logo, be it a Christian cross, a rainbow, a swaztika, GOP elephant, or whatever it may be, you potentially alienate a certain percentage of your potential customer base.
It’s why I won’t buy a firearm holster from Crossbreed. Great product and quality, but all the belt clips have a cross stamped into them. Being Jewish myself, I can’t push the appearance that I follow that same path.
jideta
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A couple mentioned Benchmade.
Most of you don't even remember when Pacific Cutlery merged with Balisong.
A whole different company now and the butterfly IMO doesn't represent what well, they represent anymore.
I was misinformed: Balisong changed names to Pacific then Benchmade
Most of you don't even remember when Pacific Cutlery merged with Balisong.
A whole different company now and the butterfly IMO doesn't represent what well, they represent anymore.
I was misinformed: Balisong changed names to Pacific then Benchmade
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eveled
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Logos are so important. We have trouble selling Viessman boilers because they chose to emphasize the “ss” in the middle of their name by stacking them vertically and making them a contrasting color (orange).
Hitler ruined the Swatsika and that mustache style forever.
I got fired from a job once because I was hired with long winter hair, in the spring when I gave myself a “Wiffle” buzz cut. The boss thought I was offending the Jewish customers. With my new skinhead look.
Hitler ruined the Swatsika and that mustache style forever.
I got fired from a job once because I was hired with long winter hair, in the spring when I gave myself a “Wiffle” buzz cut. The boss thought I was offending the Jewish customers. With my new skinhead look.
000Robert
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Viper knives like the billboards too. It's the only reason I haven't owned one. Always get cold feet on a purchase.
I don't like billboards on the blades either.
000Robert
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A cross is a cross, not a crucifix. I love crosses and crucifixes!
I respectfully disagree. Indeed, two crossed lines may just form a simple ‘plus’ sign, and that’s just fine, but often times it’s an obvious crucifix, which is overt Christian symbolism. It’s like the earlier discussion of the swastika, no matter what the intent, there is deep inherent symbolism with it in western culture that can’t be avoided.
Crossbreed for example, there’s nothing subtle about it, they are obvious crucifixes:
000Robert
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I respectfully disagree. Indeed, two crossed lines may just form a simple ‘plus’ sign, and that’s just fine, but often times it’s an obvious crucifix, which is overt Christian symbolism. It’s like the earlier discussion of the swastika, no matter what the intent, there is deep inherent symbolism with it in western culture that can’t be avoided.
Crossbreed for example, there’s nothing subtle about it, they are obvious crucifixes:
Love it! But that is just a cross. A crucifix has an image of Jesus Christ on the cross.
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Most people don't know the swastica symbol is at least 15,000 years old and was commonly used by the Navaho and some other Native American tribes. Visitors to NM would be horrified to see them on buildings not realizing it was stolen by Hitler to represent the German National Socialist party and these buildings pre dated WW2.
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I respectfully disagree. Indeed, two crossed lines may just form a simple ‘plus’ sign, and that’s just fine, but often times it’s an obvious crucifix, which is overt Christian symbolism. It’s like the earlier discussion of the swastika, no matter what the intent, there is deep inherent symbolism with it in western culture that can’t be avoided.
Crossbreed for example, there’s nothing subtle about it, they are obvious crucifixes:
This is incorrect. A "Crucifix" is a cross with a very distinctive feature (that the Crossbreed cross lacks). I leave it to you to search out the distinction.
In point of fact, the Crossbreed logo would appear to be a Celtic Cross, although the crosses on the clips themselves are missing the ring feature.
eveled
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The context makes a big difference in the initial impression for sure.
I first learned about what you are describing when an Indian blanket was on antiques road show. There was a town hall near me that had a beautiful tile mosaic floor in their entryway that was jack hammered up after WW2.
Did that symbol even have a name before WW2? Or was it just a random pattern?
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Bigfattyt
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It’s been mentioned several times that the swastika isn’t seen as a bad thing in many cultures and that it has a history far preceeding its use by the Nazi party.
However to a western audience it probably isn’t the best symbol to choose. Whatever its connotation in the past the Nazi party has ruined the logo for western consumers.
As for the chase and GE logo I can see the swastika in there but its not the first thing that catches atleast my eye. (Can’t say for others) In the chase logo I see the “folded paper” ring first with the swastika sort of in negative. The GE logo looks more like a sylized whirlpool to me.
I’m not offended by people using the swastika if there is no Nazi connotation but I still wouldn’t want to carry something with it on there.
Besides these are the swastikas you really gotta look out for! Lol
I actually bought two Himalayan Imports khukri. The kamis typically use a symbol in addition to initials. One was a star of David symbol, the other kami mark was a stylized swastika.
Even though the swastika is a traditional symbol used in Nepal, and predates the appropriation of the swastika by Nazis, and even though the kami used a version that is not the same as nazi, I had to change the swastika with an engraver.
As a large, white man, with a bald/nearly shaved head, I don't need that kind of association every time I post a pic of that knife, or use it out and about!!
I left the star of David alone on the other knife.
Insipid Moniker
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Yup. I don't have a problem with pushing religious iconography or messages with your products, but I'll definitely choose not to buy them.
Mark was often asked about the name CrossBreed Holsters. He was not ashamed to answer that, although there is some reference to the hybrid holster designs he created, the larger meaning behind his company’s name references the Lord Jesus Christ and His sacrifice on the cross that was made for all mankind.
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I respectfully disagree. Indeed, two crossed lines may just form a simple ‘plus’ sign, and that’s just fine, but often times it’s an obvious crucifix, which is overt Christian symbolism. It’s like the earlier discussion of the swastika, no matter what the intent, there is deep inherent symbolism with it in western culture that can’t be avoided.
Crossbreed for example, there’s nothing subtle about it, they are obvious crucifixes:
The word crucifix literally means "fixed to a cross"; if there's no depiction of Jesus, it's just a cross.
That said, CrossBreed Holsters is very open about the religious reference in their name (from the About Us page on their website: "Mark was often asked about the name CrossBreed Holsters. He was not ashamed to answer that, although there is some reference to the hybrid holster designs he created, the larger meaning behind his company’s name references the Lord Jesus Christ and His sacrifice on the cross that was made for all mankind.").
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