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Knife companies that need new logos

Discussion in 'General Knife Discussion' started by Comeuppance, Jul 30, 2018.

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  1. Owen K.

    Owen K. Gold Member Gold Member

    Sep 9, 2016
    IMO anything that is just the company name spelled out sucks. If its a makers mark or image, as long as it's SMALL and tasteful, I'm ok with.
     
    Smaug and sabre cat like this.
  2. unwisefool

    unwisefool Gold Member Gold Member

    Jan 22, 2007
    Soooo you would not be interested in my new knife from Tactical Raptor Kill Shanks? I got pretty good feedback on the name from the video gamers forums. Maybe if we just used the picture logo instead...
     
    jaypopsti likes this.
  3. sabre cat

    sabre cat Basic Member Basic Member

    Jul 4, 2014
    Not a big fan of all the advertising some makers are putting on their blades now.

    Give me the company name, model #, steel type, and country of origin in small letters at the base of the blade. Maybe the brand name or logo on the pocket clip.

    Spyderco is tastefully done.
     
    Smaug, GeofS and Owen K. like this.
  4. jaseman

    jaseman

    954
    Jul 28, 2016
    I know it’s an old thread, but this particularly struck me...

    I feel the same way. I have no problem with a company who’s ownership holds deep religious, political, or social values. But if your product/logo visually represents something I don’t follow, I’m not gonna advertise YOUR convictions as my own. By having such a logo, be it a Christian cross, a rainbow, a swaztika, GOP elephant, or whatever it may be, you potentially alienate a certain percentage of your potential customer base.

    It’s why I won’t buy a firearm holster from Crossbreed. Great product and quality, but all the belt clips have a cross stamped into them. Being Jewish myself, I can’t push the appearance that I follow that same path.
     
    Yo Mama, Smaug and GeofS like this.
  5. jeepin

    jeepin Gold Member Gold Member

    Jul 20, 2003
    Apparently Sog thinks most people are idiots so they have to slap their name on multiple parts of the knife in case you forgot what brand it was.


    56266B47-8EBC-4CFD-8C7E-E9456FBF2523.jpeg
     
    Lee D and 000Robert like this.
  6. jideta

    jideta Gold Member Gold Member

    Apr 8, 2020
    A couple mentioned Benchmade.
    Most of you don't even remember when Pacific Cutlery merged with Balisong.
    A whole different company now and the butterfly IMO doesn't represent what well, they represent anymore.

    I was misinformed: Balisong changed names to Pacific then Benchmade
     
    Last edited: Dec 5, 2020
  7. eveled

    eveled Gold Member Gold Member

    Mar 11, 2016
    Logos are so important. We have trouble selling Viessman boilers because they chose to emphasize the “ss” in the middle of their name by stacking them vertically and making them a contrasting color (orange).

    Hitler ruined the Swatsika and that mustache style forever.

    I got fired from a job once because I was hired with long winter hair, in the spring when I gave myself a “Wiffle” buzz cut. The boss thought I was offending the Jewish customers. With my new skinhead look.
     
  8. 000Robert

    000Robert Gold Member Gold Member

    Mar 28, 2020
    I don't like billboards on the blades either.
     
    Bill_Mead likes this.
  9. 000Robert

    000Robert Gold Member Gold Member

    Mar 28, 2020
    A cross is a cross, not a crucifix. I love crosses and crucifixes!
     
  10. jaseman

    jaseman

    954
    Jul 28, 2016
    I respectfully disagree. Indeed, two crossed lines may just form a simple ‘plus’ sign, and that’s just fine, but often times it’s an obvious crucifix, which is overt Christian symbolism. It’s like the earlier discussion of the swastika, no matter what the intent, there is deep inherent symbolism with it in western culture that can’t be avoided.

    Crossbreed for example, there’s nothing subtle about it, they are obvious crucifixes:

    [​IMG]
    [​IMG]
     
  11. 000Robert

    000Robert Gold Member Gold Member

    Mar 28, 2020
    Love it! But that is just a cross. A crucifix has an image of Jesus Christ on the cross.
     
    Chronovore and Quiet like this.
  12. skyhorse

    skyhorse Gold Member Gold Member

    Jan 30, 2010
    Most people don't know the swastica symbol is at least 15,000 years old and was commonly used by the Navaho and some other Native American tribes. Visitors to NM would be horrified to see them on buildings not realizing it was stolen by Hitler to represent the German National Socialist party and these buildings pre dated WW2.
     
    eveled likes this.
  13. Quiet

    Quiet "That guy" Platinum Member

    Oct 11, 2013
    This is incorrect. A "Crucifix" is a cross with a very distinctive feature (that the Crossbreed cross lacks). I leave it to you to search out the distinction.

    In point of fact, the Crossbreed logo would appear to be a Celtic Cross, although the crosses on the clips themselves are missing the ring feature.
     
    000Robert and Cursum Perficio like this.
  14. eveled

    eveled Gold Member Gold Member

    Mar 11, 2016
    The context makes a big difference in the initial impression for sure.

    I first learned about what you are describing when an Indian blanket was on antiques road show. There was a town hall near me that had a beautiful tile mosaic floor in their entryway that was jack hammered up after WW2.

    Did that symbol even have a name before WW2? Or was it just a random pattern?
     
  15. skyhorse

    skyhorse Gold Member Gold Member

    Jan 30, 2010
    https://www.cabq.gov/culturalservices/kimo/history-of-the-kimo/kimo-history/swastikas
     
  16. Bigfattyt

    Bigfattyt Gold Member Gold Member

    Jun 23, 2007


    I actually bought two Himalayan Imports khukri. The kamis typically use a symbol in addition to initials. One was a star of David symbol, the other kami mark was a stylized swastika.

    Even though the swastika is a traditional symbol used in Nepal, and predates the appropriation of the swastika by Nazis, and even though the kami used a version that is not the same as nazi, I had to change the swastika with an engraver.

    As a large, white man, with a bald/nearly shaved head, I don't need that kind of association every time I post a pic of that knife, or use it out and about!!

    I left the star of David alone on the other knife.
     
    r8shell, Lee D and skyhorse like this.
  17. Insipid Moniker

    Insipid Moniker

    Feb 28, 2011
    Yup. I don't have a problem with pushing religious iconography or messages with your products, but I'll definitely choose not to buy them.
     
    Lee D likes this.
  18. goldie

    goldie

    Feb 18, 2000
    On a side note, have not seen posts from the OP in a year hope he is ok....
     
  19. Danke42

    Danke42

    Feb 10, 2015
    Mark was often asked about the name CrossBreed Holsters. He was not ashamed to answer that, although there is some reference to the hybrid holster designs he created, the larger meaning behind his company’s name references the Lord Jesus Christ and His sacrifice on the cross that was made for all mankind.
     
    onionfan and Chronovore like this.
  20. The word crucifix literally means "fixed to a cross"; if there's no depiction of Jesus, it's just a cross.

    That said, CrossBreed Holsters is very open about the religious reference in their name (from the About Us page on their website: "Mark was often asked about the name CrossBreed Holsters. He was not ashamed to answer that, although there is some reference to the hybrid holster designs he created, the larger meaning behind his company’s name references the Lord Jesus Christ and His sacrifice on the cross that was made for all mankind.").
     
    Roy Batty, eveled and 000Robert like this.
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