As James was showing, there are several ways to get a dark rough upper bevel for a pseudo kuro uchi look. Etching in FC, Bleach, using Parkerizing, etc. will all darken the area.
Also, a partly ground blade can be cycled from 2000F down to black heat about five or six times to get the forge finish. After that, soak the blade in dilute Sodium Bisulfite or vinegar overnight to remove the hard scale. This should leave the rough decarb "skin". Etch as desired to blacken more. The lower bevel is then ground to about 90% of the desired thickness and HT is done.
As pointed out, the slip/wash coat of clay is to protect the blade surface from oxygen and also to help even out the quench. Blades with a clay slip crack and warp much less than ones left bare.
Many Japanese blades have the black surface enhanced with an application of beeswax and turpentine ( often called a "blacksmiths finish" in the west). This is applied to the hot blade when the blade has cooled down to about 700-800F. It will smoke, and possibly burn, like crazy, but when the blade has finished cooling, there will be a black "varnish" baked into the rough upper area. Any of the black varnish on the other areas of the blade will be removed in grinding and sharpening. Rubbing in the black with steel wool makes for a nice sheen.
In other cases, a black paint/varnish is applied and rubbed into the rough area. The excess is wiped off, leaving the recesses blacker. This is usually done after etching deeply with FC to get as dark a basic surface as possible. Some of these are epoxy/resin based and are baked at 200-300F to make them really tough.
Additionally, a faux- forge finish is applied to a profiled blade by heating the blank to 1600-1800F range and hammering or pressing a rough or textured pattern into the surface. The lower bevel is ground away in finishing the knife, leaving the textured surface on the upper area. This is how the popular "cross hatch" or "squiggled" upper bevel is attained on Japanese sporting knives, as seen here:
http://www.bing.com/images/search?q...4D91F61ED80F3E6955A087C865E582294&FORM=IQFRBA
There are old traditional ways to get those squiggles and hashes by etching, but modern production procedures have pretty much replaced that. The steel sheets are hot rolled through rollers with the pattern on them, and the blanks stamped out of the sheet. The rest is just stock removal. While sold as a " forged finish", it is no more forged than a "drop forged" shovel is.