Lottery wouldn't be a bad idea, but you can't wuss out and put it up for sale for less than it's worth for the premium model. Another option might be a write-in auction. There's a name for it, I can't recall what it is. We all send in our max bid via email, highest bid wins (but has to pay what their written bid was, even if it was one million dollars). Only you, John, and the winner need to know what the winning price was.