Let me preface this by stating I've been wearing Kromer Blizzard caps for about twenty five years, back when they were made by the same outfit that makes welder's caps. I've had four in that period. Some years back they caught the fancy of yuppie rusticators and the price went up accordingly, and advertising was aimed at a new market. No matter, I continued to buy them , as they made a good product that stood up to outdoor work and recreation in the Maine winter. Flash forward to Sept. 2010, when I was in one of my favorite outfitters and saw a pile of nice new Stormy Kromer hats. I had a few bucks to spare, so I found my size, paid the man and was on my way with my fifth cap. As autumn turned to winter I wore my new hat more, but something didn't seem right. Comparing it with one of my old ones, I discovered they had narrowed the brim by an inch. Not a big deal for the average urbanite wearing one as a fashion statement, but for the hard core outdoorsman it is a very big deal indeed. The guy who designed the original cap knew what he was doing. The brims were made wide because the winter sun is low in the sky, they shielded the eyes from glare very well, in addition the wider brim provided protection from blowing snow. Very sad to see a well designed product compromised for the sake of the few pennies saved by narrowing the brim. If you're looking for a serious outdoor hat, look elsewhere.