knifeswapper
Knife Peddler
- Joined
- Sep 3, 2004
- Messages
- 3,299
GP is standing by their previous statement saying GEC sent out an email last week requesting all dealers to charge suggested retail. Thinking about calling GEC to confirm this, as it seems like an odd thing to do from a company trying to provide a knife at a good value.
GEC did send an email changing their nomenclature from "Dealer Suggested Retail" to "Suggested Minimum Retail" - which has been the standard pricing for 13 years. The "Manufacturer Suggested Retail" has not changed and is the same as it has been for 13 years. Thus, the factory now has an SMR and an MSR - although "suggested" is a bit of misnomer in in SMR as any price below SMR will be addressed quickly by the company. Thus, GP is correct, the Manufacturer Suggested Retail on the #19 micarta is $99.85 and the Suggested Minimum Retail is $69.90. It seems like "DMIR" (dealer minimum retail) and "DMXR" (dealer maximum retail) would be a better nomenclature and would solve a couple problems - but I understand that the factory does not want to dictate, at least on the high side, the dealer sales price (or venues).
As for dealers, it is totally up to them. Some use the MSR as a number to put a line thru on their web store to show you how much they are saving you. And others may need the extra margin to cover additional expenses, etc.