Buzz deficiency.
The saddest truth is that we live in a time where social marketing trumps all. Don't be fooled into thinking that a product lives and dies on the sum of its own merits. I know of too many products that were paragons of their class that have been all but forgotten due to the lack of celebration by the celebrities whos opinions seem to carry sufficient weight to start a wave of positive "attention" from the consuming masses. This knife didn't do well because the reviewers and the public were not "inspired" to notice it. Liner lock, blade steel, g10 scales are not the reason this knife didn't move. It didn't move because the folks who's opinions we trust are bored by this type of knife. This was a Buck, Gerber or CRKT knife wearing a ZT badge. Don't take offense, I am not belittling those brands at all. Those brands represent the knives of the working world. Knives for the ladies and gentlemen who only touch or think about their knives when they need to cut something and none of whom are ever going to read or care about why we think any knife wasn't a sensation.
The saddest truth is that we live in a time where social marketing trumps all. Don't be fooled into thinking that a product lives and dies on the sum of its own merits. I know of too many products that were paragons of their class that have been all but forgotten due to the lack of celebration by the celebrities whos opinions seem to carry sufficient weight to start a wave of positive "attention" from the consuming masses. This knife didn't do well because the reviewers and the public were not "inspired" to notice it. Liner lock, blade steel, g10 scales are not the reason this knife didn't move. It didn't move because the folks who's opinions we trust are bored by this type of knife. This was a Buck, Gerber or CRKT knife wearing a ZT badge. Don't take offense, I am not belittling those brands at all. Those brands represent the knives of the working world. Knives for the ladies and gentlemen who only touch or think about their knives when they need to cut something and none of whom are ever going to read or care about why we think any knife wasn't a sensation.