I think, Nathan, that you usually feel no problem not knowing what the outcome of the review would be, IF you had a very good background on the reviewer and knew for a fact he was 1) a true expert on knives, 2) understood the machining and machinery aspect, 3) and you had absolute trust that he or she was acting in a totally objective manner without hidden agenda.
Otherwise, I would hate to hand my own personal reputation and fate to anything but a good friend. JMHO. I would never trust social media to that extent, ever.