Glad to see someone else "gets it". I always snicker when the whining starts about LT and his antics, how some here cannot "abide" his style of marketing, and how they find it so offensive they cannot purchase his products. Yet... they have watched the videos and make sure they comment every single time they come up so all will know how outraged and disgusted they are.
If that isn't effective marketing, I can't imagine what is. It keeps threads about Cold Steel going on much longer than guys that like CS products posting such. Someone types "Cold Steel" and the rush to the keyboards starts!
Personally, I am looking harder at the Cold Steel line with the current designs of ZT going in a direction I don't like. I like simple, hard working knives that are affordable enough for me to use on the job site. Special rose colored anodizing, peek-a-boo pivots, great new colors (some very summery!) for their scales, glow in the dark scales, and other decorations don't get it for me.
For reference, I bought an 0909, loved it so much I bought another immediately after that "just in case". LOVE that knife. All I could ever want in a work knife. I use it, clean sealants and tar off it with charcoal lighter fluid, use a brass brush on the scales to get off dried adhesives, and have used 800gr wet and dry sandpaper to sharpen it in emergencies. No matter what I do to it, it always cleans up nicely, I put an edge on it, a drop of oil on the pivot, and it is as good as new. To me, that is a ZT. I realize I am in the minority, though. The ZT 0909 was one of ZT's shortest production efforts due to lack of popularity. I remember reading here that folks thought it was too plain, that they didn't like the hex bolt on the pivot which enable field cleaning/disassembly with tools on hand, and they thought it was too plain. It just really hit my sweet spot though, and using it for work cemented its place in rotation.
About a year ago I got a CS Ultimate Hunter for about $100. To me, this is another fine example of work knife. No flash, no cute features (like see through pivots), no color coordinated scales, great Carpenter steel and their excellent TriAd lock. To me, it could be that CS has replaced (sadly...) ZT for a sturdy, no nonsense work knife.
Robert