Jared, the measurement is on the primary grind above/behind the cutting edge. I've measured alot of different knives. Hollow grind knives run thinner behind the edge, some as thin as .025, mostly on folders. I've measured some on the different popular outdoor production knives that were as thick as .090 behind the edge! That's thicker then some of my full size axes!
I've found going full convex to be too steep/thick behind the edge that's why I changed to 80% flat, 20% convex. The convex part of the grind is flatter when done on the rotary platen then it is if done on a slack belt, making it have better geometry. Flat grinds are great for small to medium knives but I prefer that convex contour on larger knives because convex will push material apart better when chopping and splitting. Flat grinds done right with thin geometry behind the edge tend to stick in the material. Flat grinds left thick behind the edge with a thick secondary bevel will split better but are hard to sharpen and keep sharp.
So either convex or flat will do well for bushcraft knives if the grind/edge has good geometry. I think some makers/companies go with thicker edges because of the possiblity of edge failure. There are alot of knuckleheads on youtube doing stupid things with knives. If everything is done right, geometry/heat treat/ temper, then the blade will perform properly. Anybody can break anything if they try hard enough.
Scott