Bob,
I'm excited about the Matriarch because I see it as an economy-Civilian. Meaning, I'm not as hesitant to carry it. I tend to carry knives more comfortably if I know they are not so pricey at my income level.
As far as the 'scare factor' goes, I think most non-knifers will see any hawkbill/claw/talon bladed knife as fierce no matter what.
I personally carry a g-10 Harpy to work for the sake of company rules, and no one has noticed I carry it or use it there. I think most of us are responsible enough to keep our tools low-key in the right envoronments, and therefore no problem.
Just my spin on this.
Ken