Recently, I noticed that Heddon, Arbogast, Rebel, Bomber, and maybe a few other companies all exported their manufacturing at the same time . I know that they are all owned by one company, but these lures have been made in the USofA since the time the companies started. I noticed that my new Pop-R's paint chipped off rather easily, and after accidentally hooking my self somewhat deep with my new, fresh out of the box Baby Torpedo, the hook shaft that got me was bent! I am very displeased, and have since stopped buying new lures from them. Now the only new lures I buy new are other companies and custom made. Flea market is still the best place for lures for me though.