Buck Knives latest ad looks kinda...Sketchy.

[Uncle Buckmaster]

I just got an E-Mail from Buck with this advertisement in it...

I don't know what the gentleman in this ad is supposed to be doing with that knife, but when I saw it, the first thing that jumped into my mind was that he was a thug who was either about to slash the tires or cut the brake line.

 

[jbmonkey]

yeah not sure what the marketing folks were aiming for there with that ad? appeal to vandals and squatters? it is a growing segment.......

 

[Bill Chamberlin]

Maybe he’s cutting some string out of his sprocket

 

[Stelth]

He's using the kickstand as a sharpening steel. Bikers, do that.....right?

 

[Midnight Rider]

He's putting the finishing touches on his hand-carved bike stand? I can't think of a practical reason to have a knife pointed at a tire.

 

[eveled]

Sigh…..

 

[dsutton24]

Yeah, well if anyone judged me by my looks they'd never sell me anything sharper than a popsicle stick. It may be a dumb ad for any number of reasons, but trying to figure out what someone who doesn't really exist is planning on doing in an advertisement is a little shaky.

 

[jbmonkey]

Yeah, well if anyone judged me by my looks they'd never sell me anything sharper than a popsicle stick. It may be a dumb ad for any number of reasons, but trying to figure out what someone who doesn't really exist is planning on doing in an advertisement is a little shaky.

I dont think trying to figure out who it's designed to market to, and having some fun/ making jokes over an odd strategy advertisement, is shaky at all. to each their own.

 

[BennyBlade]

Using the bike as cover. Defending himself against gang of angry racoons.

 

[Uncle Buckmaster]

Yeah, well if anyone judged me by my looks they'd never sell me anything sharper than a popsicle stick. It may be a dumb ad for any number of reasons, but trying to figure out what someone who doesn't really exist is planning on doing in an advertisement is a little shaky.

I'm legitimately curious just what is going on in this advertisement... I mean, it's a guy crouched down in the dark next to a fancy motorcycle with his knife deployed and his face shaded out.

 

[Your Name Goes Here]

He meant to reach for a screwdriver or other tool, but it is so dark he mistakenly picked up his toolbox deploy knife ?

TikTok prank about to go wrong

Never learned the golden rule of mechanics - don't try to fix anything in the dark

A master class in marketing. Worst ad ever for a knife / best ad for green bikes

Thank you, I am here all week : )

 

[SteveFord]

For those times when you just can't wait to stab your dirt bike, you need an auto.
A modern auto.
A Buck Deploy.

 

[Midnight Rider]

Can anyone make out what is in his left hand? I tried zooming in, but it gets blurry and my eyes are tired.

 

[jbmonkey]

Can anyone make out what is in his left hand? I tried zooming in, but it gets blurry and my eyes are tired.

maybe that's the point of the knife out..something to be cut in his other hand..


I can't tell the picture is washed out in details and darked out too much

 

[ohen cepel]

That is pretty bad. I wonder if their "marketing" people know anything about knives or motorcycles.........

The more I look at it the less sense it makes. Hope they didn't pay for it yet.

 

[FranklinG]

Can anyone make out what is in his left hand? I tried zooming in, but it gets blurry and my eyes are tired.

It's hard to tell, but I think it's a hamburger. Maybe a corndog.

As an aside, my kids love this game. "What the heck is that person doing in the ad?" Endless source of stories.

 

[Lesknife]

Very simple, he is using his knife as a screw driver and adjusting the kick stand screw. It has become so common the ad department wanted to connect with those who use their knives as screw drivers. . Stranger things have happened!

 

[bertl]

This ad makes me wonder about the direction of the company—forget hunting knives.

I tried a little photo adjustment and it's still stupid. Of course I can't show my adjustment.

 

[jbmonkey]

I lightened it up, maybe a bike chain?

edit part. changed my guess......looking and playing with it more, it appears to be a sheath of some sort

 

[beeinak]

I don’t think anything is in the left hand, but that we see parts of a slightly turned front wheel.

Ads should make sense and shouldn’t take focus away from the product imo.