Fred (Knife Outlet): Re your comment "In the meantime, it's a good thing for consumers. I would encourage readers of the forums to take advantage of it for as long as it is destined to last."...
I'd like to present a counter-argument...
Routing all your knife buying through the "suicidal low-price king of the week" means that much business that
isn't going to places like KnifeCenter or Chai Cutlery, who provide a lot of nice services to a) their customers, and b) the "cutlery enthusiast" community at large. The kind of dealers who you'll presumably take your business back to once the latest suicidal knife dealer burns itself out. Presuming they're still there. Now I'm not saying that either KCI or Chai is in any immediate danger of disappearing, but if you think about it, that's an eventual possibility, if we get a steady enough stream of suicidal knife dealers...
It's the same thing as how a WalMart or a Barnes and Noble moving into the neighborhood tends to kill off the cool and quirky independant local stores, by selling the top ten (or hundred) most common items at unmatchable prices. Eventually, the personal service and added extras die off, replaced by hourly wage employees who can tell you only a) whether or not "it's listed in the computer" and b) whether or not "we've sold a lot of those". If you think about it, "You get what you pay for" is not only a truism, but also a curse.
I think that
that is what Spyderco and Benchmade are trying to take action against. I'm not saying that I wholeheartedly agree with their tactics, but I can see their point.
I still throw some business in the direction of the local mall cutlery store, which charges full retail -- because they let me come in and fondle a case-full of knifes, which gives me a whole lot more information than any online picture or writeup ever could. Now, could I go fondle all their knives, buy nothing, and then order online from this week's suicidal pricelist-only dealer? Theoretically, yes. Would doing so make me feel rather more squeamish than I care to feel? Yes. Is the local mall store raking in the dough because they're charging full retail? No, because they're paying mall storefront rent, and salaries, so that I can go look at their knives whenever I want. They're also the only alternative if I were to decide that I absolutely have to possess, say, a new Axis Lock
right now (unless I could talk Mr. Mattis into driving 120mi down from L.A. to deliver one
).
Hmm, reading over this, I need to mention that I'm not trying to cast aspersions at UltOut in particular; I know nothing of them, other than seeing the one web page cited; rather, I'm concerned about the possible outcomes if everyone takes on the mentality of trying to squeeze every last cent out of the online prices, at the expense of service, online catalogs, and other "intangibles".
Okay, much too much verbiage in this rant;
hope I've made at least
some sense,
and thanks for reading this far
-- Carl