Morakniv Ash Wood collection... I don't really get it

For that price I'd rather buy a Helle, Norwegian high quality knives.


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This will end up great for them in the long run.

Your sarcasm shows me you understand my point
Consumerism and resource management are two things that are at odds with one another.
This "buy a new recycled Mora" thing is a little oxymoronic.

but... they're in the business of selling knives, so if someone's worried about the world running out of steel maybe they can buy a new Mora recycled knife and rest easier.
 
This will end up great for them in the long run.

Currently owning just 1 Mora - the Robust. And even that 1 is 1 too much and does pretty much nothing for me despite the fact it is a good knife.

But I don't really like Mora in general, so I can't see myself buying anything from them (yes, not even cheap ones).
If you ever do find a use for a Mora, please come back and discuss 👍
 
I own several Moras, they’re good inexpensive knives but not my favorites. But sooner or later, if the premium line sells well, the cheap line will get phased out or get pricier. Simple business economics.

New product rollout, especially when it’s calculated to change a company’s image, is a gamble for any manufacturer. For some time now, “going green” has been a popular marketing strategy for many products. Sometimes it’s legit, sometimes entirely bogus. Doesn’t have to have actual merit to make the Gretas feel good, what I’ve observed.

Personally, I’m selectively hoarding scrap steel before the recycling trend drives the prices up.

Parker
 
But sooner or later, if the premium line sells well, the cheap line will get phased out or get pricier. Simple business economics.

That is a bit of a leap. Mora dominates the market with their cheap offerings, why would they just vacate that throne?
This ash blackblade line is nothing but a foray into boutique items, like a Damascus SAK. Victorinox will always make the standard SAKs because they are the best in the world at it. Same with Mora and inexpensive working fixed blades.
 
They won’t vacate the throne, but they’ll jack it up on blocks. Capitalism is not kind to companies who underprice their products.

Suppose they could increase net profit by shifting to producing fewer knives that sell for twice the price. Their shareholders will demand they do so, and if management refuses, they’ll be replaced by somebody who will.

Parker
 
Their shareholders will demand they do so, and if management refuses, they’ll be replaced by somebody who will.
Hey do a guy a favor. My stock ticker is down; what are Mora shares trading at right now? Might need to adjust my extensive portfolio.
 
I was hoping we could throw some more Greta Thunberg and Economics into this discussion.
Blade Forums never lets me down.


🤣 OK I'll bite as imo it's an interesting move on Moras part. I did a little reading and it seems the CEO Fredrik Skarp (sp?) is a PhD in marketing who joined them iirc in 2016. In December 2022 there was movement on Mora shares (more created) which Skarp "purchased" it seems. This shifts the percentage owned more away from the grass roots level. So perhaps we are seeing a shift in their business model?
 
I love Morakniv products and own quite a few different models.

Morakniv has had a lot of success with new models for a few years (Eldris, Garberg) so it is not shocking that they fall flat once in a while.

I do not see this ash handle series selling well, but I like that Morakniv keeps trying new things.
 
If you ever do find a use for a Mora, please come back and discuss 👍
I don't do a whole lot of carving and whittling, and full flat and saber grind knives have shown themselves better performers at pretty much all other tasks I use a knife for.

But if I ever feel like wedging an apple instead of cutting it - I'll grab my Mora Robust...

All joking aside. I have it because if I ever do start doing bushcraft, or just need tough beater of that size - it will come handy...
But, I still often think of gifting it to someone who will appreciate it more. It is a good knife after all, just not for my use.
 
I was hoping we could throw some more Greta Thunberg and Economics into this discussion.
Blade Forums never lets me down.




Another post about Greta, but reusing/recycling the previous posts so as to avoid being wasteful.



This is their line catering to Greta’s followers.

Greta was borne out of a general European trend,

I don't think the Greta ilk have been

Doesn’t have to have actual merit to make the Gretas feel good,
 
Nobody makes me overpay. I still have all kinds of crap I don’t need, most of which at one time I thought would be cool, or come in handy someday, or was a good deal compared to other readily available offerings. I might sell it, or give it away, or throw it away, but right now it’s my crap, my burden to bear.

Danke, my stock tip for you is this: sell your Mora stock, and buy Mora product (if it suits your needs and you like it). Or truck parts, or edibles, or something tangible.

You know, or have it on good authority, that the use value of a Mora knife exceeds its cost. Mora stock, on the other hand, is an intangible construct with a fluctuating value, and no use value at all. It’s like buying next Friday’s weather - might be sunny and calm, or rain til it floods. Nobody knows.

Actually the weather is a smaller gamble, because the entity sponsoring it doesn’t have the opportunity to profit at the expense of those who guessed wrong. Stock prices OTOH are frequently manipulated at high levels. Once in a while, somebody gets caught at it, but seldom.

I’d rather gamble on a company whose CEO holds a doctorate in engineering.

Victorinox will always make the standard SAKs because they are the best in the world at it.

Not true. They will make and sell them as long as the profit gained is satisfactory to the people with decision-making authority.

150 years ago, Colt owned the apex of handgun technology, the SAA. I bet some cowboys and outlaws thought they’d always keep making them, cause the product was so good. For a month’s wage, who wouldn’t buy a product that (operated correctly) could save your life, or persuade a bank teller to hand over all the cash in the safe? Magic in a holster, I tell ya.

Colt was the best in the world at making revolvers. But some funny things happened on the way back from the OK corral, and now if you can find one, a SAA costs much more than this cowboy can afford.

Manufacturers produce products to gain profit. No profit, no products. Simple as that.

Parker
 
Most people don't realize that the "reduce, reuse, recycle" campaign deliberately orders the actions in list of greatest to least effectiveness.
1) Reduce the number of knives you need to buy- don't buy another new Mora.
2) Reuse the Moras you already own.
3) Recycle your Moras into carving knives or "up cycle it" into Vermont Hippy Art.

I'm all for using the Ovako recycled steals- Gransfors does it already, and I don't think there's anything wrong with the steel.
I don't like unnecessary waste.



I don't think this is a fair statement. Greta was borne out of a general European trend, not the other way around.
Many European companies are taking on this sales tactic because that's what's sells in Europe (and I bet plays well in the US, too).
I don't think the Greta ilk have been, in their outrage, searching tirelessly for a Mora knife.
Swedish “ progressive “ politicians were at the avantguard of shaping these policies in the EU.
So this is as much homegrown as EU-dictated.
And of course, I was trying to be sarcastic, not literal in the sense that Mora actually and specifically targeted the young Turks of extreme environmentalism.
I am not even sure that they designed this line with regards to what actually sells in the EU.
I think this is more like a limited edition which virtue signals to the current powers shaping business policies in the EU and Sweden.
In a way it may be a smart move: they can be recognized as an environmentally friendly and progressive company with a limited expense. If that’s the case, it actually doesn’t matter if this line sells well or sells at all - this is more like a public relations oriented promotional item than a profit- generating mainstream product.
 
As long as we're making jabs at Mora here, I will go ahead and say I bet most of the jabbers are auldjins who ignored the problem and helped it grow.

Awful hot, here, the comments. It is a Mora, the steel is fine. Don't like it, get a 511, those ain't going nowhere. You can keep your money and your plastic, and put it next to that plain Ti slab framelock you got for only $500
 
I personally think they are too expensive Hashishiin for what they are and compared to what you can get, but they are cheaper here in the UK a little less and I might try the Lok as I have no problem with the design, steel and wood used (all excellent imo).

I kind of agree with your last sentence though again a purely personal viewpoint.

If nothing else the publicity Mora are getting good or bad I'm sure is generally great for the brand and I'm sure they'll sell loads outside of the "knife communities".
 
I'm not a big Morakniv fan, but I can't deny that they are great knives, good steel, good edge retention. But I don't like their "plastified" style. I prefer traditional knives with wooden handles.
Even though I'm not a cutler, I take advantage of the good price of common Moras and make my own handles.



























 
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