I agree with RW's 'musing's', and I often find myself asking the same questions...
The bottom line here is, of all the 'start up' companies in any industry, some will 'make it', while others will not...
While many companies never get off the ground, even fewer make the 'cut', and the number with 'staying power' are even less.
Speaking only of our 'business', there are many fads over time, and the wise knife maker should set aside a high percentage of earnings, because when the fad ends, it's over.
The downside is, much like a professional sports star, many fad knife makers don't see past next week...
When it's hot, save...because when it's not, you can't.
Personally, I think 'tactical' knives like Emerson's and Strider's are a fad, but that's just me, and only time will tell.
As far as quality in the form of a finished product goes, if it sells, who gives a phuck? Most people wouldn't recognize quality if it struck them upside the head...lol
So, grind it out, wrap it in paracord, paint it 'funky' colors, and sell it...but save that percentage, because someday some little snot nosed 'no-nothing' forumite is going to cry out that the emperor is butt naked...
p.s. Cray, at work today, I put up a pair of elbow length rubber gloves with a note on them, your new sig line..."Come what may"
I got a few laughs...weird eh?