I discovered one-handed knives in the age of Spyderco and CRK, which I think will never lose their place in the history books. Then came along Emerson, Hinderer and Strider. Humblebrag: I never understood these latter knives. Compared to the old standbys, they weren't well made, and they were expensive! But people would argue with me, asserting their quality, saying these names with thundering authority like they were important historical figures, throwing in a bunch of bluster about "tactical" and "servicemen" and "first responders". As a first responder myself back then, I couldn't imagine spending $500 on a knife that was less functional than my favored $100 Benchmade at the time — and yet I was supposed to admire Hinderer for "prioritizing first responders" or something. I also remember a guy using a Leatherman screwdriver to release the lock on his Emerson, apparently the stickiest liner lock ever made, just as he mocked my Spyderco Police for not being made by a famous tactical designer.
Twenty years later, I went with a friend to NYCKS. He caught the knife bug from me a few years ago, and now he has a great collection of Spyderco, CRK, ZT, and some others. We handled a bunch of Striders and Hinderers, and he was just dumbfounded as to their poor quality (not just for the price!) and why anyone would buy them. Short of him buying into the lifestyle stories that back up those brands, I didn't have an answer for him.
It's possible that knives fall into a few categories, two of those being:
- Knives made by companies dedicated to consistent quality and customer service
- Knives made (or branded) by companies with lifestyle stories
I don't have any data to back up a claim that certain brands are "falling out of favor", but my prediction is that knives strictly in the latter category will be forgotten sooner. The demand will evaporate once their "lifestyle stories" either become irrelevant or are uncovered by the winds of time as shallow ploys. From my perspective, those would include Emerson, Hinderer, Strider, Triple Aught Design, Prometheus Design Werx, Giant Mouse, and many other currently pricey brands.
In the long run, the brands and makers who either "did it first" or "did it best", with consistency, character, and professionalism, will never fall out of favor.