Why "The Good Knife Co." for a company name? I have always been a person that thought doing good for other people is a great and challenging endeavor and is never a waste of time. I've more recently begun to see business as a vehicle for doing this. The Good Knife Co.'s purpose can roughly be summed up as allowing me to do good deeds, like charitable giving, through knife sales and services. I also plan to be selective in those I partner with to maximize this purpose through other people's efforts. 1st and foremost, partnering with good people, like John, and not people or companies with some sketchiness going on behind the scenes. This last piece will be more important as things grow. Charitable giving for The Good Knife Co. will be centered around military/veterans and environmental conservation. Right now, 10% of all profits from knife sales are destined for The Mighty Oaks Foundation. The 10% was chosen because that is a standard for a Tithe so it sets a baseline. The rest is destined for reinvestment into the company so I can grow my potential impact in the future. I fully intend for that 10% to increase as the business grows.