That's a fact. I read somewhere that the founder of Victorinox was a highly devout Lutheran whose mission it was to really serve his clientele with good quality Swiss made knives affordable for the Average Swiss Joe. It wasn't about profit.The humble SAK represents one the few honest good worth per dollar on the market today.
When they took over Wenger, at was with zero job losses for the Wenger staff.
And some years ago I send a 1970's Recruit to their factory for repair. It belonged to my father. A few weeks later I got it back, repaired like new with original parts of the era it was made in (tang stamp). Cost me nothing except for the 10 euro shipping back from Switzerland to my place in Holland. And all the while they kept me up to date through their distributor. It's just outstanding.
And you're very much right about your Casio watch. I once fell for the high end watches nonsense as well. Cost me a lot of money. Lots of watches sold at a huge loss. And all the while my nephew's kids watch kept better time than some high end mechanical watch I oncr owned.
Same with cars like you say. I drive a very nice Kia that costs far less than anything from Europe, yet when I drive that car, I'm just as comfortable as anyone driving an overpriced German or French car.