got an idea for you JK
I'm always impressed when I see them doing this for their weekly Friday sale things, donating some of their proceeds to charity. their chosen charity look pretty good, training service animals to work with vets in Houston TX.
have you ever tried something like this? choosing a charity that is meaningful to the demographic your knives attract and doing this, it could translate to a meaningful selling point
I mean, you can bet seeing that note about donating proceeds to charity, and knowing they're chosen what seems like a fine charity that shares value I care about, it makes it that MUCH harder to NOT keep buy stuff from them every week or two (there was some fiddle-withdrawal at first, but I think I'm out of the woods now
)
a kind of ethical marketing (if there ever was a contradiction in terms, I never, lol
...)