Knife companies that need new logos

[Comeuppance]

I'll start with: Artisan Cutlery's "is that a swastika?"

 

[Hickory n steel]

Gerber needs the opposite.
I loved their old sword in mountain logo, and it needs to return.( they can keep using that new thing on their Chinese garbage " knives " though )

 

[Lapedog]

Burchtree Bladeworks;

Wtf is that? A snake? A pokemon?

Also I’m impartial to knives that use lots of Iron crosses and especially daltons with the SS runes.

 

[halden.doerge]

Holt Bladeworks' fugly lion logo needs to go. Seriously one of the main things that keeps me away from a really cool knife.

 

[H0kieengineer]

Holt Bladeworks' fugly lion logo needs to go. Seriously one of the main things that keeps me away from a really cool knife.

I don’t mind the lion and once you hold one of their knives, you look past the logo. Just me though, it certainly doesn’t appeal to everyone.

 

[Insipid Moniker]

Anything involving a skull. DPX being the most egregious.

 

[sharkattacksw]

I'll start with: Artisan Cutlery's "is that a swastika?"

It doesn’t look like a swastika at all. It’s 4 lines.

 

[Bucketz21]

i like Holt's. Not a big maker, but i think Burger's oval thing cheapens the look....a lot.

 

[Tommy-Chi]

I'll start with: Artisan Cutlery's "is that a swastika?"

The Swastika was around for at least 500 to 1500 years before it was stolen and misused as a symbol of hate. Swastikas don't bother many because they represent JAINISM. Check out the religion. They are the most peaceful people on Earth.

 

[marcus52AR]

ZT logo is a little bland..

So is my input on it being so.

 

[91bravo]

It looks like nY to me if the blade is pointed up. For New York!

 

[SpySmasher]

The Swastika was around for at least 500 to 1500 years before it was stolen and misused as a symbol of hate. Swastikas don't bother many because they represent JAINISM. Check out the religion. They are the most peaceful people on Earth.

Yes, that's what most people think of. Jainism.

 

[halden.doerge]

Anything involving a skull. DPX being the most egregious.

Dear god yes. Skulls are so effing stupid. Just, ever so.

 

[stonproject]

Spydercos little tick looking thing could use a change

 

[Nathan Temple]

Whatever this is. It looks like comic sans

 

[uxo2]

Smaller... A lot smaller.

 

[Lapedog]

It doesn’t look like a swastika at all. It’s 4 lines.

It is a stylized swastika. If you remove the line that connects the rightmost vertical arm and the topmost horizontal line and move it to the middle of the shape, voilà swastika.

 

[Mecha]

Maybe not the logo so much, but the names of the Kershaw knives are cringe-city. Fraxion? Method? Decimus? Natrix? Dividend? INTELLECT? The freakin' CATHODE?

They have one called the Funxion. Hey Kershaw, Funyuns called, they want their knife name back. And omg the Tickfaw.

https://kershaw.kaiusaltd.com/knives

And ZT is as bad as BMW cars in that they use a bunch of numbers and letters like a product code instead of a model name. ZT discussions are like, "I like the 0214 but the 7723 has moar swedge but they don't offer it in S130V like the 4338" ad nauseum. It's like a secret code.

 

[lieferung]

Anything involving a skull. DPX being the most egregious.

Idk, I always thought Emerson had the worst skull logo.

 

[sabre cat]

Anything involving a skull. DPX being the most egregious.

Thank you.

Not really crazy about ZT either. I can't help but feel it is a marketing change for them not to use their whole name.

I have passed on purchasing knives in the past because of logos and names. Are you listening, Cold Steel?