What are you worried about? A few days of float between the time your card was charged and the order went out the door? This is the policy of many companies. That's not "shady." I prefer companies not charge my card until they ship, but not waiting isn't illegal -- so long as they of ship of course.
Your original comment "I don't see how the customer service could be any worse" simply doesn't ring true.
FWIW, Optics Planet is not a "conglomerate." It's an online retailer.
What rings true to me is that you defend just like a shill would.
My order did come this afternoon and all is satisfactory.
The packaging receipt shows the order date as 12/13/20.
My order was placed 12/3/20.
The ship date is listed as 12/17/20.
FedEx lists the physical ship date as 12/24/20. I realize there could be variables in that regard.
For the record I'll say again, a simple email response would have settled the issue.
If they didn't have all their ducks in a row they should have stopped taking orders until they were ready.
An even easier fix would have been to put an alert on the order page stating that orders wouldn't be filled until a certain date or some such variation. The customer could then decide if they still wanted to complete an order.
Extended delivery times during the holiday season, pandemic delays etc. are understood and expected. Their issues of transition etc.,were their issues and shouldn't have been a contributing factor. If they were unable to do normal business it's on them to warn the customer in advance. Some unsuspecting buyer that was totally unaware of the behind the scenes issues is owed some level of courtesy and should have been informed in some way of potential issues and delays. Someone that doesn't frequent BF probably wouldn't have such knowledge.
By not responding to emails or providing another means of working contact GSM dropped the ball plain and simple.
Where they go from here is an unknown quantity at present. Anyone that claims to know detailed information beyond that probably works for them.