Of course, in that video, to get a similar wound pattern, he had to shoot the gel block twice. Once with the rapid upset varmit hollow point, and then shoot it again with the heavier longer sub sonic round to get the long penetrating chanel. Which was a long non expanding .22 instead of .357 projectile)
The rip round does both in the same bullet, and vitally in one shot, with more energy than bothe the .22 rounds combined (higher velocity and bit heavier bullet then the two .22 rounds combined it I remember the specs....the rip 9mm was 95 grains at 1300 fps or so and the two 22 bullets added together would be 90 grains, at slightly slower speed.
Also, and this part is important, the Rip dumps much more energy at once, than shooting the block twice with the two different .22 rounds.
What that video does not show, is how the block reacts to to two separate shots from the .22 (one being a fragmenting varmint round and the other being a long solid lead subsonic).
The RIP ammo had also demonstrated very big temporary cavity. Quick energy dump.
I'm not running out and buying RIP ammo. I carry heavier 180 grain jacketed hollow points in my .40.
The RIP ammo also did not do as well as standard heavier hollow points through windshield test into gel. The petals collapse and don't expand as well as traditional lead core jacketed hollow points.
Where it did better than many standard rounds was through sheet rock (and insulation) and denim then into gel.