I'm still attracted to Emersons, they're practical tactical. Maybe it's a generational thing, but not all Emersons are mall ninja (methinks). Sometimes you just want to cut crap, not carry jewelry. That + the cutting tool being cool is a bonus.
Emerson clearly states they make users, users and weapons. I understand the fit and finish doesnt matter (as long as it doesnt fail), steel doesnt matter (that much), the chisel edge doesnt matter etc... The way I use and treat knives I find that really appealing. My only gripe is the use of a framelock, instead of a backlock or something tougher. I personally feel spoiled with all the perfect knives I purchase, with perfect fit and finish, perfect grinds, perfect everything. Emerson is good enough and that makes the knives users. Other perfect knives stay untouched out of fear of damaging them, Emersons are already born imperfect so I dont care to use them with care.
The only real divide and problem I see with Emerson knives is their price point, when all other brands have stepped up in materials and fit and finish. We've gotten used to much better quality for the price, but again, I never understood people complaining about the price point of any product. Its your individual job as a consumer to get what you want for the price you want. Nobody forces you to buy expensive knives, and nobody forces you to buy retail through normal channels. If you want something, work for it and find ways to get it, complaining in hopes of something changing wont get you anywhere (and I dont see Emerson lowering their prices, ever).
The shapes and design is where they shine in my oppinion, they're good weapons. Many people forget this as well. Its popularity as a brand maybe diludes this important fact, hence why people feel they get hosed when getting one.