This has been discussed several times and with actual numbers to corroborate the assertions. But GEC can make an average of 100 knives per production day. #71's go much faster, 3 bladers go much slower, big knives (#36, #45, etc.) go at a snails pace. Currently they are making runs of 1100 - 2000 knives. That is two weeks to one month of production. They have in the past, and even in the not so distant past, made
@5000 knives in a run (which took nearly 3 months). So, yes, as
LastRodeo
suggested - when you go to 45-70 days on the same pattern it is burdensome on the market and the morale at the factory.
GEC has changed the pricing schema to allow those dealers that need/want a higher margin, to charge one. I don't really understand the purpose of this move because they left it optional to stay at the minimum level (which they renamed); and do not enforce the top end level. So, why even make the changes other than to give some dealers the excuse of "the factory made me do it".
Things will surely be morphing over time with GEC markets. Hopefully the demand and supply will come to a closer balance. And hopefully afterwards those that put the market in a vice will have no customer base left; which will further assist in the available supply issue as most flippers try to buy from EVERY dealer. But I do expect that eventually GEC will ask dealers to move closer to MSR (Mfg Suggested Retail) than SMR (Suggested Min Retail). And, if we knew that the current market would stay intact going forward, it would be the smart thing to do for most dealers. I'm GEC's largest volume dealer but one of the smallest dealers by overall volume. At this point, I am losing thousands of dollars on every run by staying at SMR. Let's say I would get 20 of the new #89's and I'm charging $85 compared to others charging $175. That is $90 x 20 = $1800. Some runs I may get 40 and they may be selling instantly on eBay for $299 while I am charging $100. So 40 x $199 is a pretty good hickey to take. And, not to be abrasive, but most customers would not think twice about going elsewhere if another dealer started selling them for $10 less. So, although there are many customers that have a sense of loyalty - most do not (I know, because I was/am the same way). But, I started selling knives to support my knife habit and have always said that my goal was to get great knives to our community at the best possible price. That is simply a lie if I go to a 400% profit schema on the backs of my friends - which is exactly what a handful of dealers are doing. You are not a friend in the hobby to them - you are an open wallet. But, this is a true market at play.
So, as in politics, many times we try and solve problems that are a) only short term problems that will resolve themselves; and/or b) our solutions only come in hindsight; and/or c) our solutions are proposed in a fashion that we are guaranteed to not be proven wrong as our suggestions are merely speculations of events that we know will never happen.
My opinions. 1) Increasing production has no advantage. If it is a highly sought after pattern, everyone can get one and then be complaining about none being available within 6 months of them no longer being on dealer shelves (example, Beer Scout). Or, if demand turns out tame, dealers get stuck with a lot of inventory that sits on the shelves for a couple years and puts them in a bind (example, Large Coke). 2) Setting a maximum dealer prices sounds like a good idea - but do I really want GEC getting into my business? Once you or I buy a knife - it is ours to do with how we see fit. I don't like dealers fleecing the customers, but I am not going to contest their ability to do so. 3) During markets such as today it would be advantageous to bypass a dealer network and sell directly from the factory - I have said this before. But it has been taken a bit out of context because I follow it up with the fact that this is only a "current" issue and this policy in general would have bankrupted the factory in probably 10 of the 15 years they have been in business, maybe more. There was a time when I had six figures of GEC inventory and they were asking me to take more from their inventory. Had they not had a dealer network to spread that inventory across, they couldn't have made payroll. And once people figure out all the market bubbles around us and the fact that we are literally just printing paper money with no backing other than the ink and paper - expendable hobby income may not be so free flowing. Or maybe it will if people figure out anything tangible is better than fiat silliness.
So - although I do wish the factory would standardize on one price, I find no fault in the process or policies they have in place currently. If they would raise the "MAP" price to MSR then I could make a nicer profit; albeit excessive for my needs but realistically in line with other makers such as Benchmade, Kershaw, etc. etc.. But, if they would find a spot somewhere between the two current prices that was a more reasonable minimum, but not such a high MSR - it would be very helpful. But, this is not really their problem to solve as I could raise my prices any time I wanted on my own - but honestly that just feels a bit hypocritical.