Mmmm... that stuff was addictive, as a kid. Introduced an adult friend to it a few years ago, and they got hooked on it too.
Their response, "How did I not know about this when I was a kid?!!! This stuff is AMAZING!!!". Yeah, your parents probably made a conscious choice, like mine did, of never taking us into an FAO Schwarz

(first time I ever walked into one, was while in college, with some friends. "WOW!!! This toy store is AMAZING!!! Look at these GIANT stuffed toys, and all this stuff. Whoaaa... $699 for this stuffed lion. No wonder my parents never took us into one"
BTW, what the heck is up with the newer ads pronouncing it "Noo-Tella"? Like the idiotic trend of using 'Nu' as a trendy spelling for 'New'?
It was always "NUT-ella" when I was a kid, i.e. HazelNUT spread.