True....
My issue is WHY would a knife company stop making their profit item in order to do a PR item like this when the sheriff's office had traditionally used a scrapper yard to destroy these guns. The scrapper yard would spend all of 15 minutes max on destroying these guns with heavy machines. Benchmade did it with grinders and bandsaws, at greater expense of blades, wheels, and time.
The larger problem is that when people dug into their political donation history....and that's not the private donation history of the owner/CEO/whatever....but donations from the company itself....they found that BM donates to antigun politicians exclusively for a number of years, consecutively. The gun destruction is just the thing that caused the rest to be uncovered.
The fact that it has blown up this bad is a pretty good testament to the fact that BM screwed the pooch on this, and their main customers disagree with what they've done...not only with the gun destruction, but with the political contributions.
It's my strong belief that as a business, aligning your company with any political belief is a bad idea because no matter which way you go you are sure to piss off potential customers.....unless your business is a huge % of one political belief, then align your political stance with theirs to promote good will to the largest percentage of your customers. Otherwise, you will face a customer revolt. Just look at Dicks.