Insipid Moniker
Gold Member
- Joined
- Feb 28, 2011
- Messages
- 26,832
I know this may not have been directed at me but I don't want people to misunderstand me. I really like what they are doing, it is cool, entertaining and I wish more makers would do similar types of testing but maybe for other things like checking blades heat treats, edge retention tests etc. It is cool to see all of these things in action and see testing we probably wouldn't do ourselves.
The whole point of this thread was to point out that with a few minor adjustments that wouldn't cost them a thing (value of the knives broken maybe, but they would be pretty shot anyway) they could go from just entertaining to building up some real, valuable data.
It is risky because they start to lose some of the control and they need to be okay with the possibility of a competitors knife testing better than some of their own but really, when has transparency ever hurt a company? People respect that immensely and I really don't think it would make someone change their mind about buying a cold steel. Everyone knows their knives are tough as nails and I think that the majority of the time their knives will still win. The greatest benefit to cold steel would be the positive PR, I mean look at all of the split opinions in this thread alone, a lot of people feel pretty strongly about these tests. If they were willing to pull back the curtain and break their own knives for the sake of informing the consumer the return on investment in goodwill would be amazing. Let's face it, cold steel isn't afraid to upset people and I don't think they should soften their opinions to appease the public, but in this case it is only their own pride getting in the way of a great opportunity.
Agreed.