It looks like they have 3 separate trademarks related to san mai. All of the trademarks show their san mai logo (which if you actually read the logo it says s'an mai) as the trademark, and it's described as being the words with the "bars, bands, lines" behind it. I'm no lawyer, but to me it appears they don't own the words themselves. This is likely just Lynn being his old self.
Word Mark SAN MAI
Translations The foreign wording in the mark translates into English as "three layer".
Goods and Services IC 008. US 023 028 044. G & S: Folding knives; Hunting knives; Sport knives. FIRST USE: 19860722. FIRST USE IN COMMERCE: 19860722
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
Trademark Search Facility Classification Code INAN Inanimate objects such as lighting,clouds,footprints,atomic configurations,snowflakes,rainbows,flames
NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
NUM-3 The number 3 or the word Three
SHAPES-BAR-BANDS Designs with bar, bands or lines
SHAPES-MISC Miscellaneous shaped designs
Serial Number 77455749
Filing Date April 23, 2008
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 16, 2008
Registration Number 3540202
Registration Date December 2, 2008
Owner (REGISTRANT) Cold Steel, Inc. CORPORATION CALIFORNIA 6060 Nicolle Street Ventura CALIFORNIA 93003
Attorney of Record Glenn J. Dickinson
Prior Registrations 1471971
Description of Mark Color is not claimed as a feature of the mark. The mark consists of the words "SAN MAI" followed by three horizontal wavy lines.
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Word Mark SAN MAI III
Translations The non-Latin character(s) in the mark transliterate into 3, and this means the number 3 in English. The foreign wording in the mark translates into English as "three layer".
Goods and Services IC 008. US 023 028 044. G & S: Folding knives; Hunting knives; Sport knives. FIRST USE: 19860722. FIRST USE IN COMMERCE: 19860722
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NUM-3 The number 3 or the word Three
Serial Number 77455291
Filing Date April 22, 2008
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 16, 2008
Registration Number 3540187
Registration Date December 2, 2008
Owner (REGISTRANT) Cold Steel, Inc. CORPORATION CALIFORNIA 6060 Nicolle Street Ventura CALIFORNIA 93003
Attorney of Record Glenn J. Dickinson
Prior Registrations 1471971
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Word Mark SAN MAI
Translations THE ENGLISH TRANSLATION OF THE WORD "SAN MAI" IN THE MARK IS "THREE PIECE".
Goods and Services IC 008. US 023. G & S: SPORTING KNIVES. FIRST USE: 19860722. FIRST USE IN COMMERCE: 19860722
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
Serial Number 73644095
Filing Date February 11, 1987
Current Basis 1A
Original Filing Basis 1A
Published for Opposition October 20, 1987
Registration Number 1471971
Registration Date January 12, 1988
Owner (REGISTRANT) COLD STEEL INC. CORPORATION CALIFORNIA 3036-A Seaborg Avenue VENTURA CALIFORNIA 93003
Attorney of Record Glenn J. Dickinson
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SAN MAI" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20080102.
Renewal 1ST RENEWAL 20080102
Live/Dead Indicator LIVE