A few more of my favorite examples of knife content on tv-
Joe Perry of Aerosmith pulls out a custom Darrel Ralph folder backstage at a concert where Rachel Ray is barbequing for a tv show. Both Perry and Steven Tyler are well-known knife enthusiasts. Here's the video-
Another favorite is an episode of "Fast & Loud" on the Discovery channel. The guys buy an old rusted-out car, and to check the extent of the rust damage to the cars body Aaron, the head wrench, pulls out some kind of "tactical" folder from his pocket, opens it, and proceeds to punch the blade through the rusted door/panels.
I found it oddly pleasing to see a guy use a knife with absolute disregard for it's well being, and without a moments hesitation. It's not like he was doing anything that might destroy the knife, like trying to pry open a jammed car door. He was using the knife within it's limits.
Clearly he did not romanticize his knife and look upon it as a living being, or some sacred religious artifact sent from the heavens. It was just a sharpened, pointy piece of steel with a handle attached that he used for whatever task was at hand.