Remember that many of the big retailers that sell BM also do so at MSRP (Cabelas, BPS, Gander) so I doubt they’re selling to the most informed buyers to begin with.
If you don’t know that you can buy the same thing for 1/3 less online without tax I doubt they know about this story.
^^This^^
Walk into an REI, Cabelas, Bass Pro, Field and Stream, or any other large retailer, and ask any customer looking at knives about BM. I would bet that 75% haven't even heard of this issue. Of the ones that have, any a percentage of them even care. And depending on the retailer (REI would be good example) a good portion of their customers are going to be left leaning as well.
And let's just add to that... most of the purchasing agents for these stores (at the corporate level) probably don't know, or don't care. They purchase what sells in their stores, and purchase so many different items, from different vendors, that Benchmade (or any other product) is just another line item. If you think that everyone at a major outdoors retailer has a passion for the product, you're gonna be sorely disappointed. Accountants are hired because their good at numbers, logistics managers are hired because they're good at getting stuff from A to B on time, and purchasing agents get product that sells at good prices. Most don't care about any one products political problems one way or another, as long as the bottom line is met.
You can all scream about ethics and political principals all you want, but the reality is, business is all about the bottom line. Corporations will stock what sells, and buyers will generally shop by convenience and price - and most could care less one way or another about a companies political leanings.
Right or wrong, enough of the gun community is pissed that it will show up in BM’s bottom line. Doubt it will be severe or last long but they will lose enough sales to notice.
^^Disagree^^
Maybe enough of the 'online' gun community is upset, but just like I said above about the 'average' consumer, the average gun owner pays little real attention. Even on the gun forums I frequent, which are very politically aware, only about 30-40% even care. Of all the gun owners I know personally, most are blissfully unaware of the politics of firearms, let alone where a knife company stands. Gun owners are already severely fragmented as it is, between the absolute pro-2a chest thumpers, the hunters who are only concerned about keeping their rifles/shotguns, and those who only have a firearm for home defense and think .gov is right to regulate 'assault rifles', mag limits, and how you must keep and store guns, that the gun community will have no bearing whatsoever on Benchmade's sales or major retailers decision to carry them.
That's the thing, though. Nobody to whom this was an important sales line has or will drop them. A mom and pop brick-and-mortar FFL dropping Benchmade will not noticeably affect Benchmade, either. Those stores probably rarely sold anything.
^^ Again, this^^
Big retailers, online and brick and mortar alike, are gonna stock what sells, regardless of political issues. Mom and pop operations, local LGS's, and such, may decide to drop them here and there, but it's not a big part of their revenue stream anyway. They can afford to play politics if they want. Knife at these places are an impulse item at best - no one goes to the local LGS, primarily looking for knives.
Political debates aside, it's all about the numbers in business. And the numbers don't add up enough in any of the scenarios for this to really affect Benchmade at all. If they were a boutique operation, where only the really active knife community bought their product, it might affect them. If they were a large enough company to be a household name, again, it might affect their bottom line. But they're neither. They are big enough to not be really affected by the collector community, and small enough to not have the average consumer care about any controversy.