This is all about advertisement.
Fred goes to Nepal and brings back a clock. "I'm Fred Industries, and mine is better than yours," He says to the Number One. Now Fred exists. People can ask questions about Fred's clock, how hard it is, authentic, long, short, fat or heavy. You get people talking about it.
And if Fred says something bad about the other guy's clocks, that really gets them talking. Did you hear the news?" People will say, "Fred said Number One is poor and his clock is not."
That's called negative advertising. You do that when positive adverstising isn't working.
Bobwhite is fine; it's the clock that isn't keeping the right time. But that's OK, because we knew what time it was all along.
munk