I design, fabricate and/or procure the individual components of the knife: blade, handle material, mechanical fasteners, lanyard tubing, adhesive and modify, shape, fit, finish, assemble and inspect every knife that leaves my shop. I have done my job when there is nothing to take away and elegance remains.
J. Peterman??
In this quote, he speaks the truth (mostly) about his setup.
Key word is PROCURE.
I basically do the same thing.
In designing, I decide how I want the finished piece to look in regards to handle material, pins, how the front side of the handle rounds over, how I want the handle to feel in my hand, etc.
In fabrication, I turn blocks of material such as G10, Micarta and wood into knife handles.
I also PROCURE all the parts needed to do so: blade, handle material, pins, adhesive, etc.
No where in that quote does he say he 'grinds' blades.
"Modify"- can relate to the addition of jimping or filework to a premade blade.
"Shape"- refers to handle construction.
"Fit, Finish, Assemble"- Obvious.
Basically, he took the LOOOOONG scenic route around telling that he makes kit knives, without stating this directly. Yet, leaves us to assume he grinds his own blades due to other wording on his site.
I'm sorry, but even though I am a rank amateur at this hobby, I can still pick out production blades from hand ground pieces....mainly because I look at them DAILY and the designs are imprinted into my mind.
Do yourself a favor, tell people the truth. Tell folks that you take quality, premanufactured blades and create finished knives. I do...and it works well for me. I have no website nor any sort of advertising short of word of mouth and I've already made and sold 7 knives, with several more in the works. Albeit, my prices are a fair amount lower than yours, but I know that I don't have to take the blade grinding into account.